Learn how to facilitate brand strategy workshops

Get paid to think, upgrade your offering and go remote.

Notify me when the course launches on 8th January 2021
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Enrol Today
Enrol Today

Learn a fully remote workshop process

Allowing you to provide massive value to your clients from anywhere in the world.

30 min coaching call with Charlie included

Available to the first people to enrol, we will discuss your goals and how you can make the most out of this course.

Includes workshop documents and resources

Interactive branding exercises, brand surveys, strategy docs, email templates and more...
Who this course is for

does this sound like you?

Would love to choose where you work

Whether that’s a co-working space around the corner or on a beach in Bali.

Aspire to be seen as an expert

Tired of being treated as ‘just a pair of hands’ by clients, and want be a key decision maker.

Want to charge more for your work

Not feeling confident to charge based on the value you will generate for the client.

Want your designs to achieve business goals

Seeking to understand how design and branding can be used to impact real business outcomes.

Want to stand out from other designers

Current offering is hard to differentiate from other designers in the market.
My story

I’ve been there

After leaving my 9-5 office job and starting my branding business, I struggled to win clients, stand out, and charge what my designs were worth.

I had ambitions to see more of the world but I felt stuck in London with a high cost of living.

I had to try something new to stand out, so I pulled together what I had learned from working with some of London's top branding and marketing agencies to produce a high-value brand strategy workshop.

Once I had produced it, I tried it out on one of the clients I had at the time and the results were astounding!

The relationship with this client became strong and lasting, and the value I offered improved so much that it made me indispensable. I knew I was on to something.

Fast forward to today and I have now run 100’s of workshops, designed many brands, and grown my business, all whilst travelling the world.

This is why I made this course. I want to help you build a thriving business that lays the foundation for the life you want to live.
Meet your teacher

learn with charlie osborne

100+
successful brand strategy workshops facilitated in the last 5 years
25
countries travelled in the last 4 years whilst running a remote branding business
10
years of experience working for London’s top marketing & branding agencies
03
design awards won for Charlie’s remote agency, Osborne Branding
Course curriculum

What you
will learn

Take a look at what is covered in the 85 value-packed lectures.
1
Chapter 1

Workshop outcomes

In this chapter I'll introduce the course, share the outcomes of completing the course and bust myths about workshops.
A personal welcome
0:50
How to make the most of this course
12:24
Outcomes for your clients
5:39
Outcomes for you
3:44
Busting myths about brand strategy workshops
8:30
Chapter 2

Brand Strategy basics

Here I'll teach you what a brand is, how we should think about strategy and its best practices.
What is a brand?
4:11
What is brand strategy?
3:43
The brand strategy workshop process
6:46
Questionnaires vs Workshops
10:34
2
Chapter 3

How to sell the workshop

In these lectures I'll share my step-by-step process to selling workshops to clients, including the ideal first call script and email templates.
How to sell the workshop
4:32
The first call process
16:05
Sending the discovery survey
3:02
Call follow up
3:30
3
Chapter 4

The brand discovery survey

The client is excited and on board for a workshop. Now, it’s time to extract information from them with the brand discovery survey.
The brand discovery run through
4:32
How to see the survey results
16:05
Things to look out for
3:02
Exporting the answers to the Xd doc
3:30
4
Chapter 5

The workshop document

Here, I introduce you to the document that will be used to guide us through the workshop. Explaining each section and its purpose.
What is included
1:37
Document structure run through
5:52
Section 1 - Defining the brand
2:17
Section 2 - Brand Keywords
2:49
Section 3 - Market Positioning
1:43
Section 4 - Customer Targeting
2:21
Section 5 - Competitor Analysis
2:27
Section 6 - Messaging
1:44
Section 7 - Website Strategy
2:13
Section 8 - Business Goals
2:13
5
Chapter 6

Preparing for the workshop

The key to a successful workshop is preparation. Here I'll show you the steps to being fully confident running your workshop.
How the lectures will be approached
2:56
Section 1a - What, How, Why
5:58
Section 1b - Mission Statement
8:25
Section 1c - Brand Story
4:51
Section 2a & b - Keywords
8:15
Section 3a & b - Market Positioning
6:10
Section 4a, b & c - Customer Profiles
11:27
Section 5a & b - Competitor Analysis
7:30
Section 6a & b - Messaging
5:09
Section 7a, b & c - Website Strategy
6:45
Section 8a, b & c - Business Goals
5:22
6
Chapter 7

facilitating a successful workshop

In these lectures I'll share the mindset of a professional facilitator and walk you through each of the 20 fun and impactful exercises with a mock client.
Mindset and approach
8:02
What to cover in the workshop
4:14
Intro and opening questions
3:07
Section 1 - Defining the brand
5:23
Section 2 - Brand Keywords
10:22
Section 3 - Market Positioning
4:46
Section 4 - Customer Targeting
11:50
Section 5 - Competitor Analysis
6:37
Section 6 - Messaging
8:25
Section 7 - Website Strategy
18:08
Section 8 - Business Goals
10:29
7
Chapter 8

Workshop follow up

With the workshop over, it’s time to recap all the insights. Here I'll show you how bring this together in a professional document.
Workshop follow up PDF and email
3:50
Workshop review document - How to
18:14
Sending the review doc
2:02
Where to go from here
4:29
8
Testimonials

What have students said?

The course has been a game changer for me in my business! Now I can work from anywhere, grow a thriving business and client's love working with me!
Charlie Osborne - UK
The course has been a game changer for me in my business! Now I can work from anywhere, grow a thriving business and client's love working with me!
Charlie Osborne - UK
Client Testimonials

What have clients said?

“The workshop was hugely beneficial in defining our brand and business goals. It helped us demonstrate our position as a credible leader in the industry. We’re incredibly happy with the results.”
Craig MacAlpine
Founder of Expert Insights
“The brand workshop was remarkably enjoyable and exactly what we needed. The result was a clearly defined strategic direction and a brand identity that positioned us as a leading productivity platform.”
Malte Scholz
Founder of airfocus
"The brand discovery workshop helped us to focus in on what we wanted to communicate, and how we could remain true to ourselves whilst still appealing to a broad audience. The process translated my thoughts into professional designs, bringing everything to the next level. Charlie is now my number one recommendation to Mercury1’s own clients for their branding and design."
Gemma Minihan
Co-owner of Mercury1
“The branding workshop was a valuable and concise way to develop and consolidate our company brand, for both internal and external use. We were very happy with the outcome.”
Zachary van Driel
Co-Founder of Miri
Inside This Course

What’s included

Instructor-Led Video Course
In this course, I will take you through the step-by-step approach to running a successful workshop. We'll go through the process in chronological order so that you'll can get a feel for how it works in real life.

Doing it in this way will ensure you have the ability to start conducting workshops with your clients right away.
Email templates for selling, running and recapping the workshop
The course includes the email templates I have used to sell the workshop to the client, to organise the session, and recap it successfully.

You can copy and paste these templates to streamline and simplify your process.
Resources that will supercharge your workshop and its outcomes
The workshop document includes a total of 20 fun and interactive exercises that you can take your client through.

The course also includes a professional document you can bring all the workshop insights into and share with the client.
Extract all the relevant information from the client
You will have access to the 'The Brand Discovery Survey': an online questionnaire that includes all the questions needed to run a successful workshop.

The survey can be completed at the client's convenience on any device, and will lay the foundation for the workshop itself. All you'll need to do is send the client the URL.
A 30 min call with Charlie
My mission is to help you grow a thriving design business that supports the life you want to live.

On this call we will discuss your aspirations, clarify your goals and chart a plan of action to get you to where you want to be.

I look forward to meeting you!
Tools You Need

All you need to
complete the course

Adobe Xd
Any conferencing app
A Google account
Enroll Today

Make an investment
in your future

The Remote Brand Strategy Workshop Masterclass
One-time-payment
£499
£499
Enrol now and save 40% (£200).
Take advantage of this launch-week pricing before 16th Jan.
Enrol Today
This course includes a no-questions-asked, 30-day money-back guarantee.
FAQ

have some questions?

What tools or software do I need to complete the course?

You will need 3 tools:
1. Adobe Xd - The workshop document is made in Xd
2. A Google account - For Google Forms and Sheets
3. A video conferencing - To host the workshop remotely (e.g. Zoom)

How will this course help me go remote?

This workshop process is designed to be facilitated from anywhere with an internet connection. Starting the engagement with a remote paid workshop lays the foundation for continued remote work for the rest of the project.

Will I be able to charge my clients for this workshop?

Yes, absolutely. In fact, I suggest you always charge for the workshop to ensure all parties are fully invested and taking it seriously.

I don’t have any experience with workshops - is this course right for me?

This course is designed to get you up to speed and confident with facilitating workshops even if you have zero previous experience with them.

How do I organise the 30 minute call with you that comes part of the course?

Once you sign-up, I’ll send you a calendly link so that you can choose a time that works best for you.

How long can I access the content?

You will receive a lifetime access to the course and all future updates.

How long does the course take?

There are a total of 6 hours of video content in this course with over 85 lectures.

What industries could this workshop be appropriate for?

The workshop can be used across all industries. It covers all the key areas of branding that every type of business needs.

Email Series
Enter your email and learn how to run a remote branding business
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.